The UP Mindanao student group "UPTrend Events" won top honors on Monday night in the 2015 PANAta Marketing Effectiveness Awards of the Philippine Association of National Advertisers (PANA) in ceremonies held at the Intercontinental Hotel, Makati City.
UPTrend Events, composed of BA Communication Arts students of UP Mindanao, was named as Silver Awardee in the Academe category for their project, "#IMCDavao: A Seminar-Workshop on Integrated Marketing Communications", a Davao City-wide campaign. The AdCreate Society of De La Salle University was named the Bronze Awardee in the same category for their student project, "Never Okay campaign", a DLSU-wide anti-drug abuse campaign. A Gold Award was not given this year. Both student groups, the only finalists in the Academe category, received their plaque-trophies together with awardees from other prestigious national and multinational brands distributed in 13 other categories.
The news was released by faculty adviser, Mr. Julius Neil Piala (Dept. of Humanities), who credited the students, many of whom are graduating on June 24: Nelizza Marzo, Shanielle Cañeda, Bj Amahan, Enrico Bang, Joanne Miramon, Nicole Kathryn Go, Ella Abadesco, Joseph Paragili, Justin Mejos, Blazy Lano, Mara Christina Ostique, Darwin Philip Teh, Kenon Pamosena, Jed Mendoza, Joi Christian Tutor, Archristine Saragena, Christine Damian, Algin Gultia, Rhiena Lee Montajes, Caryl Prizee Boliver, Jealmer Delgado, Mocha Bajao, Nur Jannah, Grace Ann Katrina Tan, and Maria Jessa Yu; and speakers Ms. Glorypearl Dy and Gloryrose Dy of Switotwins Digital Storytelling Philippines, Mr. Tommy Secuya of Carve Business Management Services, Mr. Benralph Yu of Nestle Philippines, Mr. Dan Pacoy & Ms. Danelle Jo Filipinas of Manic Nightnings Productions, and Mr. Domini Sebastian of Grand Regal Hotel; the sponsors Green Heights Davao, GH Office Depot, National Bookstore-SM Davao, Monster Radio BT 99.5, Davao Catholic Herald; and the student participants from San Pedro College, Philippine Women's College of Davao, and University of Mindanao. UPTrend Events, the group created by the SPCM 111: Business and Corporate Communication class, served as the event organizer, with an Executive Committee composed of Nicole Kathryn Go (President and Managing Director), Bj Amahan (Account Director), Kenon Pamosena (Communications Director), Darwin Philip Teh (Creative Director), Caryl Prizee Boliver (Production Director), Joi Christian Tutor (Finance Director), and Algin Gultia (Human Resources Director).